Rebranding Plastitel USA meant more than a visual update, it was about expressing growth, credibility and a shared identity across the group.
Formerly known as AVF Auburn Vacuum Forming, Plastitel USA underwent a full rebrand that included a new name, a new logo and a clear repositioning aligned with the Plastitel Group. This transformation was designed to reinforce a sense of unity and continuity between Plastitel USA, the parent company Plastitel, and other group entities such as PMP and PMP Products. Since its acquisition by the Plastitel Group, Plastitel USA has experienced significant growth. Its technical knowledge has deepened, its team has evolved and its operational resources have expanded considerably. The new brand identity was built to reflect this progression, highlighting not only where the company stands today, but the expertise and structure that now support it. The rebrand was intentionally rooted in a sense of fraternity, emphasizing that Plastitel USA is not operating in isolation, but as an integral part of a larger, highly skilled industrial group.
The website was designed as a dynamic platform where clarity, engagement and credibility come together from the very first interaction, allowing visitors to immediately understand what Plastitel USA does and why the company stands apart.
Alongside the rebrand, Halo completely reimagined Plastitel USA’s website, moving away from a static and limited digital presence toward an immersive, structured and engaging experience. From the moment users enter the site, both the content and the visual atmosphere work together to clearly communicate the company’s expertise in heavy-gauge thermoforming. The website was built to encourage exploration. Subtle animations, transitions and scrolling interactions guide visitors through the pages, creating a sense of movement and continuity that keeps attention engaged without overwhelming the experience. Every interaction was designed to feel intentional, reinforcing the company’s professionalism and technical precision. Services and capabilities were clearly structured and visually separated to ensure immediate understanding. Each offering was detailed with clarity, allowing visitors to quickly grasp the scope of Plastitel USA’s expertise. Industry-specific applications were highlighted to demonstrate real-world use cases, while certifications and industry recognitions were integrated throughout the site to reinforce trust and credibility. The “About” section was developed as a key narrative component of the rebrand. It traces Plastitel USA’s evolution over time, clearly illustrating where the company began and how it has grown since joining the Plastitel Group. Awards and recognitions earned by both Plastitel USA and the Plastitel Group were intentionally presented as collective achievements, reinforcing the sense of fraternity and shared excellence across all group companies. This new digital platform serves as a foundation for ongoing brand evolution. The project extends beyond a single launch, supporting future phases of communication, internal alignment and external positioning, ensuring the Plastitel USA rebrand continues to grow cohesively across every touchpoint.
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