The objective was clear: deliver a high-end, visually captivating video experience that aligns seamlessly with the brand identity previously defined. From a creative and technical standpoint, every decision, from camera angles to lighting direction, was shaped to elevate the pedagogical value of the content while maintaining the visual codes of Leonem’s universe.
Unlike conventional studio shoots where lighting adapts to the setting, we opted for an intentional, artistic approach. The entire shoot was designed around a sunset-inspired lighting concept, using warm tones to infuse a sense of calm, confidence, and softness throughout the series. This departure from traditional lighting protocols allowed us to convey not only information, but atmosphere, reinforcing Leonem’s premium positioning in the beauty education space.
To ensure clarity and precision for learners, the Masterclass was filmed using a multi-camera setup, allowing us to capture every angle with maximum detail. This approach was essential for showcasing technical hand movements, tool handling, and fine details, core elements of the training experience.
Special thanks to SpaceByGradient, whose exceptional studio setting allowed us to fully realize the creative vision for this production.
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