The visual language was intentionally restrained, letting the plants command attention while quietly reinforcing Fiola Botanique’s identity and positioning.
The project was built around a full-day shoot dedicated to product photography and the creation of two launch teaser videos announcing Fiola Botanique’s official release on January 31, 2026. From the earliest creative discussions, artistic direction played a central role in shaping the visual outcome. The objective was not simply to showcase plants, but to elevate them as the core narrative element of the brand. Every creative decision was guided by a precise balance: placing plants at the forefront while subtly suggesting the existence of a broader universe around them. A minimalist, laboratory-inspired environment was developed to support this vision, allowing textures, shapes and organic details to speak for themselves without visual distraction.
The result is a visual story where plants lead the conversation, supported by a discreet yet deliberate aesthetic framework.
Lighting, composition and framing were carefully calibrated to highlight the natural structure of each plant while maintaining an artistic and editorial sensibility. The setting was designed to feel clean, controlled and intentional, creating a sense of precision without overshadowing the subject. Rather than emphasizing the surrounding universe directly, the production focused on suggestion. The presence of an underlying narrative is felt through atmosphere, rhythm and visual coherence, allowing the plants to remain the undeniable focal point of every image and sequence.
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