The mandate included art direction, narrative development, video production, and digital deployment. The project turned a single initiative into a powerful brand positioning lever.
This involved developing a creative direction aligned with Leonem’s future-facing ambitions, scripting content that balanced expertise and aspiration, and crafting visuals that translated the brand’s aesthetic into a digital-first experience. Every asset was designed to resonate with a target audience of beauty professionals while reinforcing Leonem’s authority in its niche.
This collaboration marked a defining moment for Leonem. By transitioning into digital education, the company clarified its vision, refined its brand platform, and established the visual and verbal codes that will guide its future growth.
Beyond content, the process itself became a strategic exercise in brand discovery. Through our collaboration, the founder gained clarity on the brand’s long-term positioning, tone of voice, and customer promise - leading to a more aligned communication strategy across all future initiatives.
Next projects.
(2016-25©)
